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Welcome to Planet V

The trusted home of premium
video advertising

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What is Planet V?

Planet V is the leading industry platform that enables the planning, buying and selling of premium addressable video advertising. Our customers are at the heart of the design process as we continue to evolve our highly intuitive, self-service platform

The platform facilitates 99% of ITV's video revenue. Since launch in 2020, we've delivered 28,000+ campaigns for over 1,800 advertisers.

2100+

Planet V accounts

20,000+

Targeting combinations

40 million+

ITVX registered users*

Extensive market coverage: 2,100+ Planet V accounts ranging from the largest holding companies to the smallest independent traders.

A breadth of verified audience targeting: 40 million+ ITVX registered users* power in excess of 20,000+ targeting combinations.

*Data source: ITVX, March 2024

Who is it for?

For Agencies & Advertisers

With access to extensive audience targeting and innovative data products, alongside our sophisticated audience planning tool, Buyers can execute addressable video strategies with ease to meet their campaign objectives.

For Broadcasters

Merchandise and promote your addressable audiences and inventory packages to make it easier for agencies and advertisers to plan and buy your premium video inventory - all in one place.

Want to know more?

Whether you're an agency, an advertiser or a broadcaster we'd love to hear from you, please get in touch
planetvcustomersuccess-group@planet-v.co.uk

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